Limited online visibility: “Al Ajwa Dates” had a presence in Saudi Arabia as an ecommerce store, but they struggled with limited online visibility beyond their local customer base. This hindered their ability to reach a wider audience and increase brand awareness.
Ineffective social media presence: The social media channels of “Al Ajwa Dates” lacked a cohesive strategy and engaging content. This resulted in low audience engagement, limited follower growth, and missed opportunities for customer interaction and promotion.
Outdated website: The existing website of “Al Ajwa Dates” was outdated and did not provide a seamless user experience. It lacked modern design elements, efficient navigation, and a responsive layout, which impacted user engagement and conversion rates.