Social media branding is about consistently using the right methods to engage with your target audience on social media platforms. The aim or purpose is to boost brand awareness. By leveraging the power of social media branding, you can build a robust network of fans. Fans who are not only loyal to your brand but are also eager to buy from you. In a research report by Social Fresh, they found that the number one goal of brands with social media is to grow awareness. And this applies to both personal brands and businesses, This clearly shows that social media branding is a priority for most brands.
Branding is an important stage for any business that wants to generate long-term business. It’s about defining what you stand for and at the same time attract prospects that are likely to turn into customers. In the initial branding stages, every business leader is important, which is why it’s necessary to start the relationship on the right note. Social media branding makes it easy for you to get more relevant people into your sales funnel by giving them a reason to trust you. When you get social branding right, the rest of the sales process becomes more efficient. Right from brand exposure to customer retention, you not only see results but measurable results. This means better business and stronger customer relationships.
4 Key Areas On How To Improve Your Social Media Branding
- Your Identity
- Your Audience
- Your Content
- Your Design
1. Your Identity
In order to find success with social media branding, you need to know your business. What defines your brand identity and how does it differentiate from the others? What does it seek to achieve? Who and how does it want to impress?
The clearer you are about your brand identity, the easier it will be to craft the right message.
2. Your Audience
A big part of social media branding is understanding and knowing your target audience like the back of your hand. This allows you to take a precise, tailored approach with your marketing efforts, rather than a blind, blanket one. If you want to help your audience, you need to get into their shoes. And look at their problems, wants, and needs from their eyes. Ask yourself the right questions to identify them. For instance, what age group does your audience belong to?
3. Your Content
Share on social media shapes your brand, which is why it is integral that you share the right type. The content you share has the power to make or break your social media marketing campaign. So sharing the appropriate social media posts on each network should not be ignored. For instance, the power of video marketing in social media is something marketers shouldn’t disregard. This is because the traffic from this content is expected to rise up to 82% in 2022.
Although that’s a good percentage for potential consumers, keep in mind that the number of competitors is also growing, especially on YouTube channels. Yes, that is the inevitable reality of social media growth. And since statistics state that you only have two seconds to capture a potential buyer’s attention, you’d better create strong video content. A video that would stop the users from scrolling past your video post.
4. Your Design
Visual elements such as color palette, typography and etc. play a crucial role in how your followers perceive your brand on social media. This is why aligning your brand design with your digital marketing strategy is a step you cannot afford to ignore. Remember, our brains tend to process visual content 60,000x faster when compared to regular text. It helps you build your brand recognition more.